Porsche Finder at a glance

Porsche Finder is an application that gives you the ability to make your Porsche driving experience a reality. Finder exists between different global market segments with unique UX permutations amongst each.

My role:

I redesigned Porsche’s online Dealership checkout-funnel for North America

The Funnel begins here

Users can access a fleet of Porsche vehicles across North America that they can either lease, own, or finance.

Users choose what filters they want for their dream Porsche

Getting Started

Visual indicators are designed to communicate where you are in your checkout journey

Vehicle checkout funnel

Components illustrate how close a user is to completing their checkout process

Responsive Web App Design

Atomic design foundations were utilized in the creation of this digital product. Because of this, designs are able to scale up and down on desktop and mobile handsets, each equipped with both responsive and adaptive experiences.

The Result

A seamless web app experience improving consumer conversion rates

for one of the largest luxury automotive brands
in the world:

That app is
Porsche Finder

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