BO-K²
DESIGN ORIGINS
BO-K Squared is a fictional brand developed from a real world design study. The exercise to this project required the analysis and definition of an international demographic of photographers and camera enthusiasts and what an ecommerce website might look like for them.
AUDIENCE
Storefront-friendly metropolitan hubs between North America, South America, EMEA, and Asia
Proto-Personas:
Young professionals ages 30 - 50
Interests include photography, film, and travel
TECHNOLOGY
Responsive Web friendly
CSS, Javascript, & HTML
CMS enabling intuitive updates to swap images, data, and other media into website frontend
Backend database available for triggering unique functions such as sitewide and regionalized promotions to users
Limited cookies tracked for marketing purposes
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